I Know
Your Buyers

As a kid, I babysat for the general manager of the Chelsea Hotel in New York City. At different points, the Chelsea was home to Tom Wolfe, Jack Kerouac, Bob Dylan, Janis Joplin, Patti Smith, Andy Warhol, just to name a few.

The GM had extraordinary stories. I became fascinated with hotels as cities within cities — places with vibrant histories, personalities, and stories worth telling.

As a marketer, I was thrilled to promote exceptional hotels. One of my clients was a four-person startup competing directly against five of the world's largest hospitality companies. No brand recognition. No hotels. What they had was a stellar team with an exciting concept. And I had a content strategy to tell the world about it.

Together, we built credibility and demand story by story. High-profile investors funded the brand, the founders opened a chain of hotels, and Hilton acquired many of them. That experience proved what I still believe today: With the right solution and team...

...great content builds credibility and demand like few other channels can.

Today, my clients develop software for hospitality, events, and youth sports. Many companies in these spaces have remarkable stories of innovation. But they haven't figured out how to tell them in ways that move buyers to act. Finding that story and making it land — that's the work I love to do.

Many clients have been with me for more than a decade. Here's how they put it...