Content That Builds
Visibility & Pipeline
I help B2B tech companies in hospitality and events attract the right buyers and build the credibility that makes you a top choice.
Select Clients
What You Get
From Visibility to Sales: 3 Ways In
AI Visibility
Citations in ChatGPT, Perplexity, and Google AI Overviews that bring qualified buyers to your business.
Learn more ↓Thought Leadership
Bylined articles and LinkedIn thought leadership that make you the trusted voice before buyers reach out.
Learn more ↓Full-Funnel Content Marketing
Strategy and writing across the customer journey, from awareness to closed deals and customer retention.
Learn more ↓PROVEN
Depth that Delivers
Background
20+
Years in B2B Content Marketing
Trade Journals
100+
Ghostwritten Pieces Published
Client Retention
10+
Year Relationships
Get Cited, Not Skipped
AI Visibility (Answer Engine Optimization)
Where Experts Win
Ninety-two percent of B2B buyers say AI has shaped their vendor shortlist, according to a 2026 Semrush survey.
If your brand isn't showing up on ChatGPT or Google AI Overviews, you're invisible at a critical point in their buying journey.
Unlike many content marketers, I focus on the questions that require expert voices: the mid-funnel comparisons and bottom-funnel evaluations.
That's the type of content buyers and AI answer engines reward.
My Answer Engine Optimization (AEO) service pairs proprietary research tools with deep industry knowledge.
You'll discover where competitors are winning citations and what content will make your brand the cited authority in your space.
Every engagement includes a roadmap to build awareness and pipeline:
- A content plan to answer the questions buyers are asking on their way to a purchase, better than your competitors do
- Lead dominoes: 1–2 changes that drive the most impact
- Reporting to track citations, rankings, and opportunities
The result: content tied to revenue and visibility that grows the longer it runs
Typical client time commitment: about 2 hours per month.
Here's where my ghostwritten content shows up:
Bylines That Build Your Brand
Thought Leadership
Grow Your Audience & Business
Buyers read BizBash, Hotel Business, and Sports ETA reports. They follow the voices they trust on LinkedIn.
By showing up consistently in those places, you establish yourself as the go-to authority long before buyers reach out.
You and your team have insights worth sharing. But finding the time to do it is a different story.
You talk. I turn your ideas into published content in your voice with your byline. Stories capture what makes your brand exceptional and build visibility industry-wide.
Capitalize on opportunities before the rest of the market.
With 20+ years of experience in hospitality and event tech, I know your buyers and see content gaps the market hasn't filled yet.
My thought leadership service helps you drive targeted leads:
- Bylined articles in trade publications to expand your authority
- LinkedIn thought leadership that keeps you top of mind long before buyers are ready to talk
- White papers to position your brand as the best choice and shorten the sales cycle
- Thought leadership supported by SEO, AEO, and two decades of award-winning editorial judgment
The result: content that engages the right people and opens doors
Strategy + Writing
Full-Funnel Content Marketing
The Right Content at the Right Moment
A great message at the wrong time doesn't move anyone closer to a deal.
That's why my full-funnel framework matches content to how buyers make purchasing decisions.
You get strategy and writing from one experienced consultant. Zero learning curve. Senior-level thinking throughout every project.
My clients have seen record growth and significant PE investment.
I work as an extension of your team across the buying journey, from the content that lifts awareness to the collateral that closes sales.
The result: a program that keeps driving growth long after your ad spend stops.
The Framework
Here's how my system works. No need to take on the entire funnel. I zero in on opportunities that deliver the biggest payoff.
Awareness
Build visibility and trust with the right people.
Services
- Content Strategy
- SEO/AEO Copywriting
- Articles (Trade Pubs, LinkedIn)
- New Product Launches
Leads
Persuade great-fit prospects to share contact info.
Services
- Email Newsletters
- Lead Magnets
- White Papers
- Substack Essays
Sales
Move deals forward and increase sales.
Services
- Customer Success Stories
- Web Copy
- Objection-Handling FAQs
- Sell Sheets
Retention
Keep and sell more to the customers you have.
Services
- Welcome Emails
- Onboarding Guides
- Upsell/Cross-Sell Emails
- Customer Newsletters
Services are customized and available as a 6-month retainer or 90-day content sprint.
How It Works
From Day One to Done
Strategy without execution is a slide deck. Execution without strategy is content that doesn't convert. With me, you get strategy + execution.
Book a call
A free strategy call to identify your biggest roadblock to growth. Come away with a clear view of where to start.
Get your plan
I audit your content across the customer journey. You receive a custom plan you can hire me to do or implement yourself.
See results
You get content to attract buyers and turn curiosity into demos and deals. Monthly reports show exactly what's working.
Have questions? The FAQ below covers the most common ones. Or, book a free call to answer yours.
How do I know which service is right for me?
It depends on your goals. If buyers can't find you, AI visibility is the place to start. If you need to stand out as a go-to voice in your industry, thought leadership builds that. If you want growth that compounds over time, the full-funnel retainer helps you get there. A free strategy call is the best way to choose the right fit.
What do I need to provide, and how much time does it take?
Roughly two hours per month. That covers a bi-weekly or monthly phone call. I save you time by handling the strategy and writing. You bring the expertise. I turn it into content. You approve before we publish. Each month, I track what's resonating. Then, we lean into what's working to build your authority and your business.
How much does it cost?
Scope drives price. A single ghostwritten article is a different investment than a white paper or a six-month retainer. That's why I start with a free 30-minute strategy call. We figure out the approach based on your goals, then talk numbers. Clients find my rates are well below what agencies charge. Plus, you get a senior-level strategist doing the work, not handing it off.
How long before I see results?
Don't choose content marketing if you want to increase revenue in 30 days. Digital advertising is better for that. My clients typically see early signals — new citations, improved benchmarks — within 60 to 90 days. Sustained authority takes six months or more of consistent content. Early momentum builds into compounding growth, meaning your content gets stronger the longer it runs.
What's the difference between the free AI Visibility Audit offer and your Answer Engine Optimization (AEO) service?
The free, 30-minute audit gives you a snapshot of where you stand and quick wins to act on immediately. The AEO service covers ongoing work: content gap analysis, competitive intelligence, and content that builds visibility over time. Many clients start with the audit and move into AEO from there.
Do you work with companies outside hospitality and events?
Deep vertical expertise is what makes content credible and citations happen. That's why I focus on these industries. But I also work with SaaS companies in other spaces when it's a strong fit. Reach out and we can talk through it.
FREE STRATEGY CALL
Find Out What's Holding
Your Content Back.
A free 30-minute call to identify
your biggest obstacle to growth
Some companies implement changes themselves. Others work with me.
Either way, you'll come away knowing what to keep and what to fix first.